Free Resources

Audit Your Member Journey: Fix Your Loan Pages & Boost Conversions

Nov 04, 2025

Your credit union’s website might look great — but is it actually working to bring in new loans?

For many credit unions, the answer is  not quite yet. 
That’s why we’re hosting a free  CuCurator Peer-to-Peer Call  on how to  audit your loan pages , improve your  member journey , and get found in both  Google and AI search results. 

Why This Matters

Your website is your hardest-working loan officer.

When members are ready to apply for an auto loan, mortgage, or credit card, the first place they go is your site.

But too often, those pages are cluttered, hard to navigate, or not optimized for mobile — and that means lost opportunities. Marketing experts like Neil Patel agree: every product deserves its own focused landing page.

That means one clear message, one call-to-action, and one purpose — helping your members take the next step.


What We’ll Cover in the Peer-to-Peer Call

In just 30 minutes, you’ll learn how to:

✅ Spot where members get stuck on your loan pages

✅ Fix common website issues that cost you conversions

✅ Understand why each loan product deserves its own page

✅ Use  SEO + AI search (AEO)  strategies to help members find you faster

✅ Add FAQs that boost trust — and visibility in AI-powered search engines

You’ll also get our free  Loan Page Audit Checklist  to guide you through your own site review.

Then, we’ll open the floor for  peer-to-peer sharing  — a chance to swap stories, compare strategies, and learn what’s working for other credit union marketers just like you.

What’s New: Showing Up in AI Search

Search is changing fast.

Members are asking ChatGPT, Google Gemini, and voice assistants for answers — not just typing keywords into a search bar.

That’s why we’ll walk through how to write  Answer Engine Optimized (AEO)  content: short, clear summaries and FAQs that help your credit union  be the answer  when people ask questions like:
 

  • “Where can I get the best auto loan near me?”
  • “What’s a HELOC and how does it work?”
  • “Can I refinance my car loan with my credit union?”

 These simple updates make a big difference in helping your pages appear in AI and voice search results.

Join the Free Peer-to-Peer Call

Topic:  Audit Your Member Journey: Fix Your Loan Pages & Boost Conversions
Date:  Tuesday November 18, 2025
Time:  2pm EST | 1pm CST | 12pm MST | 11am PST
Where: Virtual 

You’ll Get: 

  • The free  Loan Page Audit Checklist
  • Real examples and quick website wins
  • Live peer discussion and Q&A

Save your spot:  Register Here

Final Thought

Your website doesn’t need a full redesign — it needs focus.

When each loan product has its own page, written clearly for your members  and  search engines, everything starts to click: More visibility, more trust, and more applications.


Let’s make your loan pages work as hard as you do.

Join us for this free CuCurator session and see how small tweaks can lead to big wins.